Finding the insight first

• Analyzed MRI and Nielsen data to build audience insights for FOX News Media ad sales.
• Produced daily research briefs that informed live political commentary on two primetime shows.
• Built a research project on restoring Bud Light’s favorability with young adults, and analyzed Axios’s Smart Brevity model and the local news crisis.

Where business and policy meet

• Promoted North Carolina business through the NC Chamber, supporting statewide advocacy that helps shape policy discussions.
• Helped build integrated marketing concepts and a pitch for a prospective FOX advertising partner.
• Built a class-winning EA SPORTS proposal around stakeholder value — understanding what a business needs and how its audiences create that value.

The right message, well delivered

• Drafted press releases and coordinated responses to 31 press inquiries for the NC House Speaker’s office.
• Wrote a mock crisis communications plan for ABC and Jimmy Kimmel.
• Designed campaign graphics, mailers and a full NC State Fair exhibit for the NC Chamber.

Knowing how the system works

• Managed a county commission campaign through a contested primary to a 10-point win.
• Ran the “NC House Press” account for 71 legislators and scripted weekly “Member Minute” videos.
• Connected UNC research to state and federal policymakers in UNC Public Affairs.

NC State Fair exhibit

I created the NC Chamber’s State Fair exhibit from the tent to the handouts, and coordinated 15 volunteers who collected 13,000+ stakeholder contacts for statewide advocacy.

Behind the camera at the General Assembly

In the Speaker’s office, I produced and scripted weekly “Member Minute” recap videos highlighting legislative priorities and the constituents behind them.